I make no apology for featuring Oliver Sweeney in successive posts; this is an editorial decision prompted by my approval of their advertising campaign for their spring/summer 2015 collection. Not only does it contain clothes I'd like to wear (from a brand I previously associated only with shoes), but they also have selected a model with a good show of grey hairs.
The model is in his fifties (he's Glenn Campbell, a stylist and presenter in his fifties and isn't a professional model) make the shots ageless in a way that gives me, an older man, some idea of how the clothes could look on me. At the risk of becoming tedious on this point, I feel that many brands are losing out by ignoring the older man; we are a demographic that is increasing in size, affluence and interest in style. Advertise to us and we will abandon our cardigans and slippers and buy with enthusiasm.
Readers will recall I wore one of their coats in my recent spring coats shoot (click here). Well done Oliver Sweeney. (Incidentally, this isn't a sponsored post).
