This package arrived yesterday from Marks & Spencer - it contains a sample of their new David Gandy for Autograph briefs, launched this week in a hugely muscular global campaign.
This raised a few questions. How is a picture of David Gandy meant to sell underwear to a red-blooded male like me? Wouldn't it be better if the image was of a scantily clad female (preferably grey-haired)? Does it suggest that most underwear is bought by women for their menfolk? If so, would I want underwear bought for me by a woman who's been attracted to buy them by a picture of David Gandy? All very mysterious. But, of course, M&S are right; men will buy them in the hope that they'll make us look as buff.
Anyway, enough of this jocular philosophising. The briefs are to M&S's usual high quality; comfortable (I can vouch for this; I wear them as I type) and well-made. Also available in the range are boxers of different shapes. All were developed closely with David Gandy in soft, high quality and durable cotton and Lycra. Cost £20 for a pack of two.
Click here to buy - Marks & Spencer. There, you may, if interested, also find a video lingering on Gandy's musculature. Gandy will be touring M&S flagship stores, starting with Marble Arch London on Thursday 18th September at 12pm and moving on to Ireland, Hong Kong and France.
M&S promise that Gandy will 'personally unveil the collection', so it all sounds very exciting. Book your ticket now.
M&S promise that Gandy will 'personally unveil the collection', so it all sounds very exciting. Book your ticket now.
