Hebtroco is run by Brant and Ed in Hebden Bridge in Yorkshire, formerly known as Trouser Town because that's what used to be made there in the days when England led the world in clothing and cotton manufacture. Hebtroco's goal was to return manufacturing to the area and that's exactly what they've done, launching on Kickstarter in 2016 and not looking back since.
They recently sent me one of their denim shirts and a pair of 177 Indigo Selvedge denim jeans to try. The shirt is superb, but I really want to talk about the jeans here. Made from 13oz denim from the Italian manufacturer Candiani, the denim is made with full sustainable credentials. Hebtroco say that, 'At all stages of manufacture, environmental sustainability is at the forefront of the selvedge production with BCI cotton, microplastics free dye process, solar power and water recycling just some of the process that are used'. These are issues which it's important to check when buying cotton clothing.
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| Wearing Hebtroco 177 Indigo Selvedge British made denim jeans |
Their 177 jeans are slimmer and tapered - if you prefer fuller cut try their GVNR or slimmer cut their V12s. I ordered a 32 waist and they come with a longer leg so that a turn-up can be worn. The sanforized (meaning they have been subject to a degree of pre-shrinkage) raw (uwashed and not colour fast) denim is durable without being harsh and, while it's early days, I'm sure they'll fade with style. Once carefully washed (separately) they will shrink less than 2% in length (half an inch or so) and 2% in width, but the waist will loosen again with wear. The upshot is to buy to your true size.
For me the 177 is a perfect fit - see the image. Beautifully made, shaped and detailed, I'm very happy with these jeans. If you're after sustainably produced denim jeans made in the UK, Hebtroco are a perfect choice and I anticipate that these jeans will last for many a year.
Hebtroco's jeans cost £150 from Hebtroco
I was sent a sample to review. All views are mine alone.
