I wasn't able to get to Johnstons of Elgin's SS19 Collection show at London Fashion Week recently. They showed some menswear among the women's collection. With designer Alan Scott they are showing how very light cashmere can be used for warm weather wear. Tissue weight cashmere and mesh construction and very fine cotton are created by Johnstons in Scotland. Sporty, colourful and beautifully constructed, they continue to produce the highest quality clothing using the latest techniques.
I love what they're doing, but feel rather saddened that they are marketing to the younger man. Given the very classic and luxury feel to their collection they are missing out on the older, more sophisticated market. A year or two ago I saw their new and exciting designer approach as a possible British Brunello Cucinelli, whose clothes are so wearable by all ages. Johnstons seem to be taking a different direction now, but they're a British brand that I can't help but love and it's good to see them doing so well and with such confidence. Johnstons of Elgin.
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