For many men the convenience of having a selection of clothing sent direct to their houses for them to choose from is a timesaver. To be successful, such a service must quickly appreciate and reflect the client's tastes and preferences. I've had the chance to try out Dappad, a relatively new business founded by Swedish-born Erika Nilsson-Humphrey, a former investment banker who, while working in finance, saw the need for a service such as Dappad.
The idea is that you are sent a box of clothes and accessories to try out and buy if you like them. I went through a number of questions with Erika, in which she found out my size, style and colour preferences and the types of look I prefer - even my admiration for the style of Cary Grant was relevant. Shortly after that a box arrived with a choice of ties, jackets, shorts, shirts and accessories.
 |
| Some of the items in my Dappad box |
I was impressed, Erika had interpreted my taste very well and was even bold enough to try a shorts suit (she'd obviously done her research on the blog). Brands included Eton Shirts, Gant Rugger, Orlebar Brown, Lindeberg, Anderson: all good quality makes, many Scandinavian in origin and style. I'd have kept almost everything, only a Gant summer blouson not being to my taste. Such a high success rate for the first time is impressive. Obviously as the service gets to know a client, its ability to predict his tastes improves. I highly recommend this styling service: go to Dappad to find out more.
This post was sponsored by Dappad.
