Gruhme was founded in 2013 by ex-lawyer, Rob Hallmark who set out to find and make a men's fragrance that he could truly identify with and which is made in the UK. The original product has been supplemented by a slightly stronger version called No.14 giving it more longevity, perhaps for use in the evening, leaving the original to be used for more subtle day use.
I always struggle to describe scents, but this one is exceptional in being truly subtle and masculine. When first applied there is a refreshing zest of lemon which settles to a more woody, clean scent. I avoid overpowering fragrances and the subtle yet fresh scent of No.14 is to my mind a real winner. Highly recommended.
For a better description and more information, see Gruhme online.