If Toast were a member of your family it'd be like your favourite uncle, warm, reassuringly solid, comfortable to be around and very cool in a slightly offbeat geography teacher sort of way.
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| Grain calf boot from Joseph Cheaney & Sons |
I recently attended the launch of the new Toast store at 205 Kings Road, SW3 5ED on behalf of Grey Fox. With a scrumptious cocktail by Sipsmith in hand (mine was non-alcoholic so this is an untainted report!) I found a wealth of delicious textures; nubbly Donegal tweeds, velvety jumbo cords, cosy Shetland sweaters, and soft cotton shirts, all set off with sturdy brogues and boots, richly-coloured scarves and heather-hued socks.
Toast's shapes are roomy, soft shouldered and comfortable looking, but with a certain edge to them which makes them nonchalantly stylish. The earthy colours and natural textures are appealingly British and I imagine the sort of guy that wears them cycles to work, digs his allotment on Saturdays and goes to the local pub to eat Sunday lunch next to a roaring, open fire. In fact I can just see a modern day, more fashion forward Tom from The Good Life happily wearing it!
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| Grain calf veldtschoen construction brogues from Cheaney |
As a personal stylist who works with men, I have to admit I've never shopped with clients at Toast before, but I feel that might change now. It’s timeless and ageless whilst still keeping a modern feel. It looks like it will be great for larger clients and one's who want to create a slightly quirky sense of style without being too showy, so I shall definitely be keeping the new shop at King's Road on my radar for future shopping trips (link below).
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| Above - Donegal tweed three-piece suit from Toast |
See the Toast website for the men, women and house & home ranges.
[GF: I'm grateful to Sarah Gilfillan for her report and was sorry not to be able to attend the event myself as I love the look of Toast's AW14 range. Please see more about Sarah's styling services for men on her Sartoria Lab website here.]