A new menswear label, a child of JD Sports, will be with us from September. OPEN will offer reasonably-priced clothes aimed at the man who hasn't yet reached the venerable status of a grey fox, but with enough classic staples to make it worth a visit by the older man in search of style.
After forty years of age, the middle-aged man becomes used to digging a little deeper for suitable menswear. Open has much to offer that's of interest, with casuals including a tweed jacket, tartan shirts and traditional-style knitwear.
Typical prices - a t-shirt at £10, blazer £50, parka £40 and jeans £35 and knitwear £25 - suggest throwaway style; but I had an impression of reasonable quality when I saw the range recently. Time and use will test durability. Some worry about ethics and sustainability when brands sell so cheaply, but others recognise that many of us don't have the budget to buy expensive, higher quality clothes.
You'll find some very attractive casual clothes at Open. See the Open website here.
You'll find some very attractive casual clothes at Open. See the Open website here.
