Showing posts from category: older models
Sunday, 10 December 2017

Interview: Grey Model Agency Founder Rebecca Valentine on Why Advertising Needs Older Models

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In this feature I talk to Rebecca Valentine, founder of Grey Model Agency . Even though nearly half of consumer spending in the UK is by pe...
Sunday, 31 January 2016

Belstaff x Rankin photoshoot features Sir Ranulph Fiennes

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Photographer Rankin has collaborated with Belstaff to feature the celebrated explorer, Sir Ranulph Fiennes in a photoshoot featuring Belst...
Thursday, 18 June 2015

British menswear, the older man and where are the grey-haired models?

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London Collections:Men took place last week and showed the best of British menswear to the world. It's wonderful to see how the event ...
Tuesday, 3 June 2014

Models of all ages at Arts University Bournemouth's show at London Graduate week 2014

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This week has been Graduate Fashion Week  in London, the chance for recently graduating fashion graduates to show their designs. I was invi...
Friday, 7 March 2014

Ageless style in The Guardian - are attitudes changing? When will the fashion industry sell to the older man?

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In an excellent article on 22nd February, The Guardian's Anne Karpf wrote about the rise of older fashion models and accompanied this o...
Wednesday, 15 January 2014

Paul Weller and daughter Leah model for Daks 120th Anniversary campaign

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I'm always banging on about the lack of older models selling menswear, so well done to Daks for using Paul Weller and his daughter, Lea...
Sunday, 12 January 2014

Grey hairs on the catwalk in 2014 - is the older man coming of age in the fashion world?

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I've often written about the need for more older models in fashion advertising. It seems so obvious that the older man, a huge and affl...
Thursday, 6 June 2013

Grey Fox models 8 - Alan Paine - grey hairs in fashion advertising

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Many congratulations to Alan Paine for using older male models in advertising their knitwear, country and lifestyle wear. Alan Paine tell ...
Sunday, 5 May 2013

Grey Fox Models 6: grey hair fashion advertising - well done T.K. Maxx

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Well done to TK Maxx for recognising that the older, wiser and greyer among us like to wear stylish clothes. Click here for other adverti...
Thursday, 11 April 2013

Grey Fox Models: grey hair fashion advertising - well done Hackett

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How often do you see menswear fashion adverts aimed at the older man? Not often. Yet the older man, as a demographic, is growing in size. I ...
Thursday, 19 April 2012

Older and middle aged men can be style icons and fashion models too

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I recently received a beautifully-designed brochure for Ralph Lauren's Double RL range. Leafing through it got me thinking again about h...