Since I first introduced Fears Watches to you (here) this relaunched family brand has really caught the attention of watch buyers. Now Nicholas Bowman-Scargill has introduced a Custom service to enable owners to design bespoke watch straps and have their timepieces engraved with personal messages and designs.
Fears Custom allows a Fears watch to be combined with a special strap made from early 80,000 possible colour combinations of leather, lining and stitching. Each is made to order, making it unique to the owner. The strap can be personalised with the owner’s initials and is handmade in the same Belgium atelier where the current range of Fears goat’s leather straps are produced. The straps keep the same elegant profile and are easy to change without any special tools.
Fears Custom engraving allows a crest, motto or special date to be added to the case back which effectively becomes a blank canvas. Each unique strap is completed with an exclusive Fears Custom buckle. The engraving process starts with a computer drawn design of what the client is imagining, which is then put on a ‘digital’ case back. Once this is approved, the watch is hand engraved by a Master Engraver in Mayfair, London and delivered in special all-black packaging.
Available on brand new watches or those already being worn, Fears Custom appointments are available from 20th April. Further information about the service, images of what can be created and the option to request a booklet can be found at www.fearswatches.com/fearscustom. Pricing starts at £150 for made-to-order straps and £100 for engraving.
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