The-Bias-Cut sells products mainly to older women, and the one on five readers of this blog who are women will find much there of interest for themselves, but my attention was also caught by a rather nice range of pocket squares, which I feature here.
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Jacynth Bassett of The-Bias-Cut |
The business was founded by Jacynth Bassett in response to her frustration at what she sees as ageism in the fashion industry. She told me:
"I was inspired to start the-Bias-Cut.com after growing saddened and frustrated at seeing stylish 40+ women, like my mum, feeling invisible and irrelevant in the eyes of the Fashion Industry. It shouldn't be so hard for 40+ women to find stylish, special clothing! But as lots of my customers' husbands had been inquiring about me going into menswear I decided to introduce a small pocket square range to test the waters".
For the collection of pocket squares, Jacynth teamed up with designer Claudia Meller (whose scarves she already stocks) to sell her unique made in Britain designs. You can see them all here and read more about Claudia Meller here. The squares are 100% soft, fine wool and finished with a frayed, rather than hand-rolled, hem to give a contemporary feel and to add a contrasting texture.
I love the colours and patterns. Ideal as Christmas presents, they are refreshingly different from the classic design and construction of pocket squares. They cost £28 and can be bought on The-Bias-Cut website.