Purple Hat Menswear is a new brand founded by Ashley Rees who, at just under 5' 6" found it hard to find clothes that fitted properly. His frustration led him to launch a range of menswear for men under 5' 8" (1.73 metres for those who insist on it). He's developed a proportional sizing system that ensures that sizing is in proportion in terms of length, waist, chest and collar. He has started with a range of shirts and will go on to other essential menswear products in due course.
The shorter man, like the older man, is a demographic unaccountably ignored by menswear suppliers (until now). With shorter men making up 30% of the population this seems such an obvious business to be in that it's hard to believe that Purple Hat has such a niche catering to this market.
Purple Hat Menswear's sizing system is explained in the infographic below. For more information and to buy from their range of shirts, visit Purple hat Menswear.
