This coming week is Wool Week and it starts with the remarkable sight of sheep grazing on the hallowed (and albeit temporary) turf of Savile Row in London.
If you visit The Row on Monday between 10.00 and 18.00 you will see not only Bowmont merino and Exmoor sheep, but a variety of events, presentations, grooming and shows of bespoke menswear crafted from wool.
Over Wool Week events will take place around the country to highlight the advantages of wool as a material (as if we have to be told that!)
The focus on wool in menswear is a logical step. According to Mintel, the men’s clothing market has seen sales rise by 22% in the last five years to reach £13.5 billion in 2014, growing at a faster rate than womenswear, driven by a growing interest in men’s fashion and more retailers expanding into menswear. This year sales of menswear are set to reach £14.1 billion with 27% of male shoppers showing a preference for purchasing British clothes, shoes and accessories. The market has been bolstered by men’s interest in their appearance and their tendency to wear branded clothes more than women.
For more information about The Campaign for Wool, visit www.campaignforwool.org @Campaignforwool #ChooseWool
More about Wool Week
The Campaign for Wool was launched in 2010 to educate consumers about the benefits of wool, promote wool and wool-rich products to a national audience and help to support and grow the wool industry. Run by a coalition of industry groups convened by His Royal Highness The Prince of Wales, the campaign works to engage consumers through exciting fashion, interiors, artisan and design lead activities centring around Wool Week each year.
