Tom Cridland makes trousers in Portugal from luxury fabrics; cotton first, wool and cashmere later this year. They spent a year ergonomically testing the cut - a slim fit (with no elastase, polyester etc diluting the quality of fabric) that retains both comfort and functionality. They wanted to create an arty brand with bold, beautiful colours and developed unique shades of classic beige and navy, as well as brighter blue, orange and pink.
Tom Cridland started the brand with a government loan and is now looking to finance further expansion through a Kickstarter campaign. Tom told me more:
'This is a labour of love for me. I'm 24, started the business with a small government loan and it's been steadily growing ever since. This Kickstarter campaign could make or break my first collection!'
I've road-tested a pair of the chinos. Slim-cut, the cotton fabric is soft but durable. This is a young brand that deserves our support. Here is the link to Kickstarter where you can pledge money in return for trousers and find out more.
