The most obvious attraction is the superb images, often of older men of style. The focus is international with an Asian emphasis, but this is diluted (from a European or US perspective) by the magazine's recognition that menswear is mainly influenced by classic Italian and British styles with their US variations.
At first glance, some of the writing can appear pretentious, but this should be taken as a subtle form of humour and not taken too seriously. The excellence of the information makes it a worthwhile buy; you'll learn a lot about classic and newer menswear labels. These tend to focus on luxury brands and, inevitably, there's a degree of advertorial, but less so than in many men's periodicals.
The Rake is available either in good shops or by subscription from