Have you noticed how, in department stores, menswear is often confined to the basement or the upper floors; with womenswear, beauty products and lingerie given priority?
This is no longer the case at Debenhams, Oxford Street, London.
Clean, simple, stylish and logically arranged - Debenhams Oxford Street Menswear department
A £25m refurbishment has seen every department overhauled to include an extra floor, a glass atrium and the retailer’s largest ever beauty hall, shoe department and lingerie division. However, the menswear department, which previously resided in the basement, has been elevated to the first floor to reflect the high quality products on offer.
Rob Faucherand, Head of Menswear Buying, says that one of the main challenges in the past has been a lack of space, "Getting additional space in menswear is allowing us to actually... get our own offer out in its entirety, which up until now has been a challenge.”
I found the layout of the new department completely logical. Head of creative Mark Stevens explained that, “Men are far less influenced by trends than women. For us it’s about letting our designers sing. We’re introducing ‘designer catwalks’, pulling together looks from each designer and showing men how to build looks.” This shows in the way the styles and brands seem to, somehow, be easily found as you walk round the floor. And when they're found they're attractively and neatly displayed - no piles of mismatching styles and colours here.
I recommend a visit - or you can shop online at Debenhams website. See here for my reviews of Debenhams Hammond & Co collection, designed by Patrick Grant.
