Smart Turnout was founded originally by a retired British Army officer and this shows in the their product range, which is strongly reminiscent of a school or regimental outfitters.
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And I don't mean that in a derogatory way. Last year I returned to my old school and a visit to the school outfitters was a highlight, selling everything from blazers, cricket sweaters and house ties through to cufflinks, football boots and house sports jerseys. There's a distinct style here, which is very British, yet stylishly sporting.
Smart Turnout's origins are obvious in the school and regimental colours that from the basis of much of the range of everything from cricket sweaters (made in England), shirts, bow ties and backpacks to nylon military-style watch straps. But much of this is presented with a modern and stylish twist.
Visit the Smart Turnout shop in Princes Arcade off Piccadilly in London or their new store at St Pancras.
