So, when I saw a picture of these shorts on Facebook, I fell immediately and hopelessly in love. They're from Riz (from whom many other designs are available), set up in 2010 to give a British twist, inspired by William Morris, to tropical designs. Ten percent of the £80 price goes to the Bumble Bee Conservation Trust.
The shorts are made with obsessive detail from recycled materials. Riz explains -It all started with a boardshort dilemma. I had been designing boardies and swimwear for large brands for years and was frustrated by what was on offer and the ethics behind it all. It was either baggy, brash and too young, or boring, blue and too ‘dad’. There didn’t seem to be anything that mixed surf, sustainability and menswear together. Boardshorts are one of the coolest items of clothing you can own, period. The symbolize good times and beach trips. They are an instant holiday and freedom. I think that helped swing what type of company we started. A brand you want to live.
For me, these are a must-buy. If you agree, you can buy online here or go to a pop up shop open in London until the 30th June at -We use a 100% recycled and recyclable polyester to make the shorts. This fabric was originally plastic bottles. We offer a ‘Rizcycling’ scheme which encourages our customers to return their shorts once worn out. We will recycle the shorts for them and in turn give them a percentage off their next Riz purchase. Essentially we want to focus the entire product life into a perpetual 360 degree process.
1st floor above
Ben Sherman
108 Commercial St
London
E1 6LZ
