In a recent edition of Countryfile, (for non-UK readers, a programme about the countryside), Prince Charles appeared wearing this jacket in a piece about hedgelaying. How to mix style with sustainability - we should all hesitate before throwing away those old clothes.
[January 2015: I'm grateful to an anonymous comment that corrected my original claim that the jacket is a Barbour. It seems that it was made by Staffordshire-based John Partridge, who make here in the UK - hooray!]