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| Grey Fox arrives on board Grey Fox to give his speech to the board and shareholders of Grey Fox International |
[Spoon bangs on table]
Ahem! Twelve months ago I tentatively put pen to paper to describe my efforts to fill the vast vacuum that exists in the fashion world for clothes for men reaching middle age. I wasn't sure that the blog would last a month - let alone a year. Yet during this time we have appeared in the Times Style magazine and several other august, and less august, paper and online publications.
The blog now has over 500 followers on Twitter and has nearly reached 150,000 page views. This is small beer compared with some of the most popular blogs for men and women, although most of them have been around far longer. However, these figures far exceed any expectations I had in December last year.
I'm pleased that the blog has a real mix of readers, older and younger men, women trying to smarten up their partners and even fashion students studying that strange phenomenon, fashion and age. I'm am very grateful to you all - please keep returning and tell your friends. If you don't like what you see, tell me and make suggestions. If you like what you see, tell me.
If you're in the fashion industry, don't overlook the size and affluence of the older male market. We may not be as vociferous as women, but we demand high standards and better treatment than cheap-looking clothing aimed at lads in their twenties. If you feel you have something to offer this market, let me know and join the Grey Fox revolution.
Happy Birthday Grey Fox Blog. Here's to another year!
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| 'Happy Birthday dear Grey Fox, Haaapy Birthday tooo....you' |
