Friday, 7 April 2017

Fears Custom: Made to Order Watch Straps and Bespoke Engraving

Since I first introduced Fears Watches to you (here) this relaunched family brand has really caught the attention of watch buyers. Now Nicholas Bowman-Scargill has introduced a Custom service to enable owners to design bespoke watch straps and have their timepieces engraved with personal messages and designs.

Fears Custom allows a Fears watch to be combined with a special strap made from early 80,000 possible colour combinations of leather, lining and stitching. Each is made to order, making it unique to the owner. The strap can be personalised with the owner’s initials and is handmade in the same Belgium atelier where the current range of Fears goat’s leather straps are produced. The straps keep the same elegant profile and are easy to change without any special tools.

Fears Custom engraving allows a crest, motto or special date to be added to the case back which effectively becomes a blank canvas. Each unique strap is completed with an exclusive Fears Custom buckle. The engraving process starts with a computer drawn design of what the client is imagining, which is then put on a ‘digital’ case back. Once this is approved, the watch is hand engraved by a Master Engraver in Mayfair, London and delivered in special all-black packaging.

Available on brand new watches or those already being worn, Fears Custom appointments are available from 20th April. Further information about the service, images of what can be created and the option to request a booklet can be found at Pricing starts at £150 for made-to-order straps and £100 for engraving.

This feature is unsponsored - all views are entirely my own.


Snapper said...

Grey Fox

Another interesting piece - thank you.

The idea of personalised engraving would add sentimental value to the watches and possibly some family history for future generations to enjoy.

There is a very interesting video on The Tweed Pig blog site today entitled "Tanning in Devon". It describes the year long process needed to produce the best quality oak tanned leather.

Snapper 7th April 8am

Snapper said...

Grey Fox,

Did my previous comment here not reach you?


Grey Fox said...

Many thanks Snapper - just catching up.

I'll have a look at the tanning piece too. I will be posting soon about a new tannery set up to produce kid leather good - Billy Tannery.


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