Sunday, 17 August 2014

Grey Fox taking part in Hackett's #10Men1City campaign

I'm grateful to Hackett for the invitation to participate in #10Men1City to celebrate the unveiling of their AW14 collection. The campaign follows "ten of the most significant style influencers around London" (Hackett's description, not mine) wearing their favourite jacket from Hackett’s new season range. 

Images Hackett

As the ten chosen gentlemen visit their favourite spots in London we'll be uploading pictures onto our Instagram accounts. No doubt we'll be seeing a wide range of London's sites, from the top of St. Paul’s dome to our favourite back alley cafes. Images will be shared across Hackett’s social media channels throughout the four weeks, with weekly updates on the Hackett website. The brand will then choose one image that they think best captures the influencer’s own distinctive styling, matched with their vision of England’s great capital.

It's hard to take pictures of yourself on an iPhone (although I do confess to the odd selfie) so I'm very grateful to my friend and blog colleague, Sarah Gilfillan of Sartoria Lab, for patiently helping out on occasion. I haven't asked her to do any styling, so shortcomings in that respect are all  mine! She has simply taken some of the shots.

My jacket is a crisply-tailored, semi-structured piece made from a tactile and luxurious wool/angora blend specially made in the Scottish borders - and very nice it is too. The range is available from Hackett here from £325.

I'm obviously by far the oldest of the ten, and it's good to see Hackett maintaining their lead as a brand that recognises that the older man has a place in the mainstream of menswear style. The ten are, Seb Law (@sebulous), Scott Fraser (@scottfrasersimpson), Derek Addo (@Derek_dash), Zak Velsvoir (@zakvelsvoir), Nas Abraham (@nas_abraham), Kenny Ho (@kennyhostylist), Dan Rhone (@mfminstagram),Talha Velsvoir (@tvelsvoir) and Martell Campbell (@mrflyycampbell) and me (@greyfoxblog). 

Please follow and support the campaign on Instagram #10MEN1CITY @Hackettlondon.


Baslowfisher said...

Hi David, I checked your Instagram and is that a Fuji xt1on the table of the shot of your in the blue jacket? If it is are you pleased with it as I am thinking of purchasing one?
Great blog as usual!

Grey Fox said...

Hi Colin, lovely to hear from you. It's a Panasonic GF1 with separate viewfinder and the superb Panasonic 20mm (40mm effective) f1.7 removable lens.

I use that when space is at a premium, otherwise a Canon EOS 40D with 24mm (eff. 40mm) f2.8 and 50mm (eff 80mm) f1.4 prime lenses. I'm still struggling to learn how to photograph well!



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