I've been approached by a student studying for a Fashion and Textile Management degree. She is writing a dissertation on UK menswear and, in particular, how the industry, especially retailers, adapt to cater to the older/middle aged male consumer.
Regular readers will know my view that much of the high street fashion industry is largely blind to men over 40, so I feel this work should be encouraged!
She has designed a survey looking at male fashion consumers' shopping habits. May I urge as many of my readers (EDIT: from anywhere in the World) as possible (men between 45 and 65) to complete it? The link to the survey is here.
|Well at least they understood the needs of the older man of style!|