Coinciding with all the excitement, Aston Martin has seen the light and produced a real machine - a hi-tec bicycle called the One-77 (only 77 are being built). Essentially carbon fibre, the bike features hydraulic brakes and an electronic gear system. It comes with a fully integrated, multi-channel ergonometric data recording system that provides a record of athletic performance on the handlebars.
This lovely machine isn't going to make you go faster - only less beer, fewer chips and more miles in saddle will do that for you. With a price tag of £25,000 it's likely to be seen under the undeserving bums of big-bonus-spending bankers, but hopefully a few real cyclists will be able to own a one-off technological cycling masterpiece carrying the Aston Martin name.